Pinecone Research Review: What You Must Know

Some of the links in this post are from our sponsors. Read our Disclaimer.

If you need to make a little extra money from home, PineCone Research is a legitimate choice that can help you increase your income and have a little fun while you’re doing it.

The opinions you give in the surveys can potentially influence new product development and the way those products are marketed to the public. If you like the idea of getting paid to chime in on these decisions, PineCone Research could be just what you’re looking for.

What is PineCone Research?

PineCone Research is a consumer research company that offers rewards in exchange for completing online surveys or for testing products. Members receive points for every completed survey that can then be redeemed for cash or merchandise – it’s your choice.

Is Pinecone Research Legit?

PineCone Research is owned by Nielsen, easily the most trusted and well-known name in consumer research.

Nielsen has been operating since 1923 and is known as one of the top research companies in the world (ever heard of the “Nielsen Rating?” – that’s them). This gives PineCone Research a lot of credibility, so you can be confident you’re working with a legit company.

About the company

Based in Cincinnati, OH, PineCone research was established in 1998. They are owned by The Nielsen Co. and operate in the United States, Canada, Germany, and the United Kingdom. You need to be a resident of one of these countries to become a member.

They are one of the more established online survey companies, and the fact that they are affiliated with Nielsen makes them a good bet all around.

Their surveys are mostly on consumer goods – things that you would typically shop for regularly. They may also send you products for testing, which you will need to try out and then fill out a survey to receive payment.

PineCone Research BBB rating

PineCone Research parent company, The Nielson Co. maintains an A+ rating with the Better Business Bureau (BBB).  On their file with the BBB, the BBB advises you to watch out for companies that spoof the PineCone name commit mystery shopper scams.

Using the links from this article to join PineCone will ensure you are joining the legit company that is owned by The Nielson Co.  As always, exercise caution when doing business online, and if anybody asks you to pay for anything, that should be a huge red flag.

How do You Join PineCone Research?

PineCone Research Panel can only be joined by invitation. This means you will have to look for a link in an article or on a website banner to sign up and get started.

It is totally free to join, but you must sign up through an invite link. If you have a friend that is a member, they can invite you to join as well.

Once you fill out your initial sign-up form, you will need to complete a questionnaire. This will tell the company more about you, your buying habits, your likes and dislikes, and so on. Based on your answers, you may or may not be eligible for membership. If you are accepted to the panel, they will immediately start sending you surveys to take and products to test.

How Does PineCone Research Work?

Once you are accepted to the PineCone panel, you will be ready to start taking surveys, testing products, and making money. You will need an email address because that’s how you will receive your surveys. Whenever they have a survey that they feel is pertinent to you, they will send it to you by email, and you will be expected to complete it.

For each completed survey, you earn points. These points can then be redeemed for cash or merchandise. Once you have accumulated your first 300 points, a check will be issued and sent to you. This is so that they can verify your address and identity. After that first transaction, your points will accrue as usual, and you can decide when you want to cash out.

How do I Make Money with PineCone Research?

You make money with PineCone Research by completing surveys and product evaluations. As one of the higher-paid survey companies out there, it pays $3 for every completed survey and $6 for every product evaluation.

True, this is not a lot of money. But, if you’re just doing it in your spare time, it’s money that you wouldn’t have otherwise, and that’s pretty cool. The more surveys you do, the more you make.

Unlike a lot of other survey companies, you are pre-qualified for every survey they send you. This means that you don’t have to waste a lot of time only to find out you’re not a candidate.

How to Cash Out with PineCone Research

Cashing out with PineCone Research is pretty straightforward. You can redeem for merchandise, or you can request a cash out to your PayPal account. You must have a PayPal account to be able to cash out. If your bank account is connected to your PayPal account, you can transfer money into your account anytime you wish.

You can also request your earnings to be paid out on a prepaid virtual Visa card. Your card can then be used at thousands of online merchants, but not at physical stores.

PineCone Research Frequently Asked Questions (FAQ)

Still have questions? We’ve got answers!

Am I eligible to join the PineCone Research Panel?

If you are at least 18 years of age and live in Canada, the United States, the United Kingdom, or Germany, you can be a part of PineCone.

Do I have to do all of the surveys that are sent to me?

The surveys you receive from PineCone Research are intended for you individually. This means that, as a panelist, you are expected to complete them. Failure to participate in these surveys will result in a suspension from the platform.

What happens if I go on vacation?

If you are going on vacation or want to take a break for up to two weeks, you can sign in to your account and enter the dates that you will be unavailable. During this time, you will not receive any surveys, but they will resume once your return date arrives. If you are going to be unavailable for more than two weeks, you will have to call directly to make arrangements.

Can others in my household be a panelist too?

PineCone Research limits participation to one person per household, and you cannot have someone else complete a survey that is meant for you.

If I am a panelist, am I considered an employee of PineCone Research?

PineCone panelists are not employees of the company. Your income is considered to be self-employment income, and you should be tracking it and paying tax just like any other income. As your participation is entirely voluntary, you may discontinue your membership at any time.

What does PineCone do with my personal information?

The surveys you complete are categorized in terms of demographics rather than on an individual basis. This means your responses will not be attributed to you, personally.

Can I talk about the products I review?

Because some of the products PineCone will review are new or not on the market yet, they ask you not to share information with anybody beyond the people in your household.

Can I give the sample products to somebody else?

Many of the products you will test are not on the market yet. Therefore, the manufacturers don’t want them falling into the wrong hands. PineCone will ask that you limit your test product use to yourself and the people in your household.

Do I need any special equipment to work for PineCone?

All you need is an email address and a computer. As long as you have these items covered, you are good to go.

PineCone Research Review: Final Thoughts

In conclusion, PineCone Research is a well-established company that offers a way for you to make money online at home in your spare time. They have one of the higher payouts in the business, and one of the lowest thresholds for cashing out. Plus, you can choose to redeem your earnings for cash, Visa prepaid cards, or merchandise – it’s your choice.

Of course, there are pros and cons to everything, and PineCone is no exception. One of the main drawbacks is that you have to keep taking their surveys or you might be disqualified from the panel. If you do not participate regularly, you are at risk of being dropped.

Unlike most survey sites, you can’t just go to their website and sign up. You will need to be referred by another member, find and follow an affiliate link, or click on a web banner to sign up.

Once you make it official, you’ll be off to the races.


Check out our favorite survey sites to make extra money online:

Best Online Survey Sites

Or go straight to our favorite:

Survey Junkie Review – Legit Way to Take Online Surveys For Cash 


Posted in


Hi, I'm GP. A personal finance expert with a mission to help Entirely Money readers break free of money worries. Combining a finance-focused education background (B.S. in Finance and MBA with Finance focus) with over 15 years of personal and corporate finance experience to help you achieve your financial best life!